"Have you ever wondered...?"
When KKday introduced its new system, rezio , many travel businesses might have felt confused.
"Is this a new platform?"
"I already have my products on KKday, so why should I care about rezio?"
"What unique value can rezio bring to my travel business?"
Actually, rezio isn’t a new version of KKday. It’s an online booking system designed specifically for travel businesses. Think of it as your personal assistant, helping you manage everything from bookings to scheduling, while seamlessly integrating with KKday. It helps streamline operations and enhance your brand value.
What is KKday？Asia's Leading Online Travel Agent
KKday is an online travel agent(OTA) offering a variety of services, including tickets, local experiences, and day tours, aiming to create unforgettable travel memories. As Asia's leading OTA, KKday helps travel businesses reach the global market and gain significant exposure.
What is OTA？
OTA (Online Travel Agent) is an e-commerce platform, like KKday, that allows travel businesses to quickly reach global consumers. However, customers tend to rely on the platform's search function to select products, rather than directly searching for a brand. While this gives OTAs the ability to offer large-scale exposure, it also presents the challenge of low brand loyalty.
Online Travel Agent (OTA) Benefits and Challenges
Benefits
✅ Global Reach: OTAs enable brands to quickly gain exposure and penetrate global markets.
✅ Consumer Trust: According to Online Travel Booking Statistics, 70% of customers, when faced with identical pricing, prefer to purchase travel products from a trusted OTA platform.
Challenges
❌ High Commissions: The traffic and exposure brought by the platform are typically accompanied by commission fees starting from 15%, based on product type and sales.
❌ Low Brand Loyalty: Customers typically remember the OTA services, rather than the brand name behind the travel products.
How to Overcome these Challenges with rezio
As an online tour booking system, rezio helps you achieve the following:
✅ Brand Awareness: Keep your brand independent while easily collaborating with OTAs.
✅ Automated Operations: The online tour booking system automates processes, boosting efficiency and reducing labor costs.
✅ Analytics Management: Effectively manage customer data and build a personalized database.
✅ Staff Efficiency: Minimize errors and prevent over-selling.
While digital transformation offers clear benefits, many travel businesses struggle with the hidden costs of manual management and the cost gap between traditional and digital systems. Transitioning to digital can also be challenging.
Next, we'll show how rezio, as an activity booking system, can help businesses increase efficiency and simplify the transformation process.
What is rezio? Smarter Booking Management to Boost Your Bookings
Developed by KKday, rezio is designed to help experienced providers and local businesses embrace digital transformation. It offers key features such as booking page builders, online payments, real-time inventory, a channel manager, e-vouchers, and QR code check-ins—so you can manage orders and customer information in one place and run your business more smoothly.
Since its launch in 2020, rezio has been adopted by over 5,000 merchants across major Asian markets including Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam. In 2024, rezio expanded its reach globally.
Manual Management, High Costs, Low Efficiency
If you are a diving activity travel business relying on Excel for manual management of client information and bookings, especially during peak tourist seasons, do you feel overwhelmed?
In peak tourist season, you may face two choices:
Work Exchange: No cost, but low efficiency in dealing with booking issues.
Hiring Employees: : At current US rates of $15-25 per hour, if allocating 96 hours monthly to manual management, the labor cost will be $1,440-2,400 per month.
However, these methods cannot support the rapid growth of your business, especially when demand increases and manual management becomes a bottleneck.
Say Goodbye to Manual Management, Embrace Digitization
With rezio, you no longer need to hire part-time staff just to answer guest calls or reply to DMs. As an all-in-one booking system, rezio can handle bookings and inventory management automatically, especially during peak travel seasons, allowing you to avoid high labor costs.
Moreover, rezio supports your business at every step. Our customer success manager will assist with backend operations and offer advice for a smooth digital transition.
Enhance Customer Experience at the Cost of a Cup of Coffee
According to a Digital Intelligence Briefing study, a good website can attract 75% of customers to revisit, showing that customer experience is crucial. rezio's online payment system allows customers to make payments directly, improving satisfaction. The best part is that rezio’s subscription fee is as affordable as a cup of coffee!!
KKday vs rezio: Comparing the Key Advantages and Differences
By comparing the differences between rezio and KKday, we can provide a clear format for target audience, distributors, and payment service. This will help you choose the best solution based on your business needs.
How to Choose the Best Tools for Activity and Experience Businesses
In today’s competitive market, understanding the advantages of different platforms is crucial for business success. To maximize effectiveness, we recommend using both an OTA and building your own brand.
Although OTAs quickly push products to market, relying solely on them can lead to price wars, which are unsustainable for long-term growth. Instead, focusing on loyal customers helps reduce dependency on platforms and build a stable customer base.
Curious to see how rezio can help you build a strong brand and improve operational efficiency during your digital transformation?
Schedule a 1-1 consultation with our expert team today and discover how our system can optimize your business.
Enjoyed this article? You might also like our related blog posts:
📍 OTA or Direct Sales? A Guide to Marketing Budget Allocation for Travel Businesses
📍 Self-Guided Travel Trend: A New Opportunity for Tour and Activity Providers
📍 4 Key Advantages of Managing Your Tour Business with a Mobile App